Basics of Industrial Marketing Introduction to Industrial Marketing, Industrial versus Consumer Marketing, Industrial Marketing Landscape,Economics of Industrial Demand, Classification of Industrial Customers.
Buying Behaviour Unique Characteristics of Organizational Procurement, Purchasing in Government Units, Industrial Buying Behaviour in Indian context, Conceptualization of Buying Behaviour, Stages in Buying.
Inputs to Industrial Marketing Uncertainty Management in Industrial Marketing, Purchasing Agents in Industrial Buying, Negotiation in Industrial Marketing.
Strategic Planning Process of Strategic Planning, Macro and Micro Variables Used to Segment Industrial Marketing, Industrial Marketing Strategy in India, Managing the Development of Strategic Planning and McKinsey’s 7-s Framework.
Strategy Implementation Understanding Strategy Formulation and Strategy Implementation, Industrial Marketing Strategy Components, Industrial Marketing Strategy in India, Industrial Marketing Research for New Product Development.
Logistics and Marketing Control Purchasing Practices of Industrial Customers in Indian Context, Marketing Logistics: Physical Distribution and Customer Services, Marketing Control.
Basics of Industrial Marketing Introduction to Industrial Marketing, Industrial versus Consumer Marketing, Industrial Marketing Landscape,Economics of Industrial Demand, Classification of Industrial Customers.
Buying Behaviour Unique Characteristics of Organizational Procurement, Purchasing in Government Units, Industrial Buying Behaviour in Indian context, Conceptualization of Buying Behaviour, Stages in Buying.
Inputs to Industrial Marketing Uncertainty Management in Industrial Marketing, Purchasing Agents in Industrial Buying, Negotiation in Industrial Marketing.
Strategic Planning Process of Strategic Planning, Macro and Micro Variables Used to Segment Industrial Marketing, Industrial Marketing Strategy in India, Managing the Development of Strategic Planning and McKinsey’s 7-s Framework.
Strategy Implementation Understanding Strategy Formulation and Strategy Implementation, Industrial Marketing Strategy Components, Industrial Marketing Strategy in India, Industrial Marketing Research for New Product Development.
Logistics and Marketing Control Purchasing Practices of Industrial Customers in Indian Context, Marketing Logistics: Physical Distribution and Customer Services, Marketing Control.
