DIPLOMA IN DIGITAL MARKETING

Duration: 6 MONTHS

Course Syllabus

  • Basics of Marketing
  • What is Digital Marketing?
  • Comparison of Traditional and Digital Marketing.
  • Statistics of Digital Marketing
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital marketing platforms
  • Digital Marketing strategy for websites
  • Career opportunities in digital marketing
  • Types of Websites and Introduction to SEO
  • Website Designing with WordPress
  • Basics of HTML/CSS/JavaScript
  • WordPress Installation on Server
  • Understanding the Dashboard
  • Changing the Default Settings
  • Installing and customizing themes
  • Content management in WP
  • Creating categories, pages, and posts
  • Adding a menu, widgets to the website
  • Installing useful plugins for site features
  • Search Engine Optimization (SEO)
  • SEO specific plugins
  • How Do Search engines work?
  • Search Engine Algorithms
  • Google Algorithm Updates
  • Google Search Console
  • Keyword Research Process
  • Keyword Research Tools
  • Competition Analysis
  • On page Optimization strategies
  • Content development strategy
  • Title & Meta Tags
  • Semantic SEO
  • Rich Snippets Integration
  • Speed Optimization
  • Off Page Optimization
  • Link Building Techniques as per latest standards
  • Local SEO Strategies
  • Penguin & Panda update recovery process
  • Reports and SERP Management
  • Click here for detailed SEO Curriculum
  • Search Engine Marketing (SEM)
  • Introduction to Paid Marketing
  • Google Ads (Google AdWords) account and billing settings
  • Types of Campaigns
  • PPC Campaign Setup
  • AdGroups and Keywords setup
  • Bidding strategies & Conversion Tracking
  • AdRank, Quality Score Optimization
  • Ad Formats & Ad Extensions
  • Shopping Campaigns
  • Dynamic search campaigns
  • Display Ads Campaigns
  • Remarketing campaigns
  • Mobile Apps Marketing
  • Video Marketing
  • Google Ads (Google AdWords) tools
  • MCC Account
  • AdWords Editor Tool
  • 7+ Google Ads certification exam
  • Introduction to social media marketing
  • Facebook marketing
  • Facebook advertising
  • YouTube marketing
  • Twitter marketing
  • LinkedIn marketing
  • Pinterest marketing
  • Instagram Marketing
  • Quora Marketing
  • Document Sharing Site
  • Click Here for SMM Training Syllabus
  • Email Marketing
  • What is Email Marketing
  • Benefits of email marketing
  • Basic terminology in email marketing
  • Email Marketing Softwares
  • Building email marketing strategy
  • Building subscriber lists
  • Designing Newsletters
  • Types of Campaigns
  • Reports and analysis
  • Inbound Marketing
  • What is Inbound Marketing
  • Inbound Marketing Process
  • Content Marketing Concepts
  • Landing Page Design Concepts
  • Strategies for Inbound Marketing
  • Tools for Inbound Marketing
  • Google AdSense and Affiliate Marketing
  • Online Reputation Management
  • What is Online reputation management
  • Why business needs online reputation
  • Case Studies of Brands
  • Using a CRM
  • Delight your Customers
  • Focus areas in ORM
  • ORM in Search Engines
  • ORM in Social Media
  • ORM strategy
  • Tools for ORM
  • Online money earning strategies
  • Success stories of online entrepreneurs
  • Planning a website for Adsense
  • What is Adsense?
  • Types of Bidding
  • Implementing Ads in a Website
  • What is Affiliate Marketing
  • Types of Affiliate Marketing
  • Making Money using Affiliate Marketing
  • Popular Affiliate Networks
  • Freelancing Business Strategies
  • Google Analytics In-depth

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