Duration: 3 MONTHS

Course Syllabus

  • Introduction to Business Strategy
  • Introduction, Concept of Business Strategy, Need for Business Strategy, Essentials  of Effective Strategy, Effects of Inadequate Strategies, Functions of Business Strategies
  • Strategic Management
  • Introduction, Strategic Management – Definition, Meaning and Role, Objectives of  Strategic Management, Benefits of Strategic Management,Importance of Strategic  Management, Causes for failure of Strategic Management
  • Business Policy
  • Introduction, Definition of Business Policy, Factors influencing Business Policy, Business Policy vs. Strategy, Policy decisions and their impact on Business Strategies
  • Strategic Analysis 
  • Introduction, Strategic Analysis – definition, Need for Strategic Analysis & Environmental Scanning, Understanding environment of business for strategic analysis, Strategic thinkers & their contributions, Role of Strategic Analysis in Policy making
  • Strategy Formulation
  • Introduction, Types of Strategies, steps in Strategy Formulation, Core Competencies and their Importance in Strategy Formulation
  • Strategic Planning and Implementation: 
  • Introduction, Strategic Planning Process, Types of Strategies, Stability, Expansion or Growth, Mergers and Acquisitions, Activating Strategy, Issues in Strategy Implementation, Integrating the Functional Plan and Policies,

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