Course Title: Digital Marketing Course for Self-Employment

Course Duration: 12 months (Part-Time)

Course Overview: The Digital Marketing Course for Self-Employment is designed to equip students with essential skills and knowledge needed to pursue a career in digital marketing or start their own digital marketing business. The course covers a broad range of topics, including branding, website planning, content marketing, SEO, social media marketing, email marketing, online reputation management, and more.

Course Objectives:

• To provide students with a comprehensive understanding of digital marketing principles and practices
• To equip students with skills and knowledge to develop and execute effective digital marketing strategies
• To provide students with hands-on experience using digital marketing tools and platforms
• To enable students to develop a digital marketing portfolio that showcases their skills and knowledge
• To prepare students for self-employment and entrepreneurship in digital marketing

Course Teaching Methodology: The course will be taught through a combination of lectures, practical exercises, case studies, and real-world projects. The course will be delivered through online learning platforms, including video lectures, webinars, and virtual classrooms. Students will have access to a dedicated mentor and a community of learners to support their learning and development throughout the course.

Importance for Learners in Career Growth and Self-Employment: The Digital Marketing Course for Self-Employment is designed to equip students with skills and knowledge needed to pursue a career in digital marketing or start their own digital marketing business. The course provides a pathway for learners to acquire practical skills and knowledge that are in high demand in today's digital economy. The course will enable learners to become self-employed and start their own digital marketing business, providing them with financial independence and career growth opportunities.

Syllabus:

Module 1: Marketing Branding Fundamentals

• Introduction to branding
• Branding strategy
• Branding elements
• Brand positioning

Module 2: Website Planning & WordPress

• Website planning
• WordPress basics
• WordPress themes and plugins
• Website optimization

Module 3: Content Marketing

• Introduction to content marketing
• Content strategy
• Content creation
• Content promotion

Module 4: Keyword Research

• Keyword research basics
• Keyword research tools
• Keyword analysis

Module 5: Search Engine Optimization(SEO)

• Introduction to SEO
• On-page optimization
• Off-page optimization
• Technical SEO

Module 6: Google Web Master

• Introduction to Google Webmaster
• Webmaster tools
• Search console

Module 7: Google my business

• Introduction to Google My Business
• Setting up Google My Business
• Optimizing Google My Business

Module 8: Google Tag Manager

• Introduction to Google Tag Manager
• Tag manager basics
• Setting up tag manager

Module 9: Google Ads-SEM

• Introduction to Google Ads
• Setting up Google Ads
• Keyword research for Ads
• Ad creation

Module 10: Google Ads-AdWords-Inter

• Introduction to AdWords
• Display advertising
• Video advertising
• Shopping ads

Module 11: Display Marketing

• Introduction to Display Marketing
• Display Marketing tools
• Ad creation

Module 12: Media Buying & Selling

• Introduction to Media Buying
• Media Buying tools
• Media Selling

Module 13: Remarketing & Conversion

• Introduction to Remarketing
• Remarketing strategy
• Conversion optimization

Module 14: My Client Center

• Introduction to My Client Center
• Setting up My Client Center
• Client management

Module 15: Bing Ad Center

• Introduction to Bing Ad Center
• Setting up Bing Ad Center
• Keyword research for Bing Ads

Module 16: Mobile Marketing

• Introduction to Mobile Marketing
• Mobile marketing tools

Course Title: Digital Marketing Course for Self-Employment

Course Duration: 12 months (Part-Time)

Course Overview: The Digital Marketing Course for Self-Employment is designed to equip students with essential skills and knowledge needed to pursue a career in digital marketing or start their own digital marketing business. The course covers a broad range of topics, including branding, website planning, content marketing, SEO, social media marketing, email marketing, online reputation management, and more.

Course Objectives:

• To provide students with a comprehensive understanding of digital marketing principles and practices
• To equip students with skills and knowledge to develop and execute effective digital marketing strategies
• To provide students with hands-on experience using digital marketing tools and platforms
• To enable students to develop a digital marketing portfolio that showcases their skills and knowledge
• To prepare students for self-employment and entrepreneurship in digital marketing

Course Teaching Methodology: The course will be taught through a combination of lectures, practical exercises, case studies, and real-world projects. The course will be delivered through online learning platforms, including video lectures, webinars, and virtual classrooms. Students will have access to a dedicated mentor and a community of learners to support their learning and development throughout the course.

Importance for Learners in Career Growth and Self-Employment: The Digital Marketing Course for Self-Employment is designed to equip students with skills and knowledge needed to pursue a career in digital marketing or start their own digital marketing business. The course provides a pathway for learners to acquire practical skills and knowledge that are in high demand in today's digital economy. The course will enable learners to become self-employed and start their own digital marketing business, providing them with financial independence and career growth opportunities.

Syllabus:

Module 1: Marketing Branding Fundamentals

• Introduction to branding
• Branding strategy
• Branding elements
• Brand positioning

Module 2: Website Planning & WordPress

• Website planning
• WordPress basics
• WordPress themes and plugins
• Website optimization

Module 3: Content Marketing

• Introduction to content marketing
• Content strategy
• Content creation
• Content promotion

Module 4: Keyword Research

• Keyword research basics
• Keyword research tools
• Keyword analysis

Module 5: Search Engine Optimization(SEO)

• Introduction to SEO
• On-page optimization
• Off-page optimization
• Technical SEO

Module 6: Google Web Master

• Introduction to Google Webmaster
• Webmaster tools
• Search console

Module 7: Google my business

• Introduction to Google My Business
• Setting up Google My Business
• Optimizing Google My Business

Module 8: Google Tag Manager

• Introduction to Google Tag Manager
• Tag manager basics
• Setting up tag manager

Module 9: Google Ads-SEM

• Introduction to Google Ads
• Setting up Google Ads
• Keyword research for Ads
• Ad creation

Module 10: Google Ads-AdWords-Inter

• Introduction to AdWords
• Display advertising
• Video advertising
• Shopping ads

Module 11: Display Marketing

• Introduction to Display Marketing
• Display Marketing tools
• Ad creation

Module 12: Media Buying & Selling

• Introduction to Media Buying
• Media Buying tools
• Media Selling

Module 13: Remarketing & Conversion

• Introduction to Remarketing
• Remarketing strategy
• Conversion optimization

Module 14: My Client Center

• Introduction to My Client Center
• Setting up My Client Center
• Client management

Module 15: Bing Ad Center

• Introduction to Bing Ad Center
• Setting up Bing Ad Center
• Keyword research for Bing Ads

Module 16: Mobile Marketing

• Introduction to Mobile Marketing
• Mobile marketing tools