CERTIFICATE IN PRODUCT AND BRAND MANAGEMENT

Duration: 3 MONTHS

Course Syllabus

Introduction to Product
Product: Basic Concepts, Classification of Products, Managing Product Issues, Difference between Consumer Products and Industrial Products, Consumer Adoption Process.

New Product Planning
Development, Product Testing and Test Marketing, Pricing and Budgeting Issues in Product Management, Product Positioning.

Branding
Brand Positioning, Brand Image and Brand Equity, Brand Loyalty and Brand Analysis, Value Addition from Branding, Brand-Customer Relationship.

Managing Brands
Brand Selection, Brand Creation, Brand Interventions and Brand Extensions, Brand-Product Relationship, Brand Strategies.

Branding in Different Sectors
Industrial Branding and Positioning of Industrial Products and Services, Branding in Retail and Service Sector, Marketing Research in Product and Brand Management Areas.

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Eligibility

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