CERTIFICATE IN MARKETING MANAGEMENT

Duration: 3 MONTHS

Course Syllabus

Management
Definition,nature,process,functions & skills.Evolution of management thoughts-F.W. Taylor, HenriFayol,Max Weber,Elton Mayo.Management Approach-System approach,Contingency approach. Business
Organisation-Types of ownership .

Planning
Concept and purpose,Planning Process,Management by Objectives(MBO),Decision Making.

Organisation
Concept and purpose of organisation,Types of organisation,Line,Line & Staff,Matrix,Virtual Organisation structures.Basis of Departmentalization,Concept of Authority,Functional Authority,Delegation of Authority,Centralization and Decentralization of Authority. Coordination.Staffing .

Directing
Leadership Concept,Traits,styles.Communication:Concept,Types,process,barriers, making
Communication effective .

Controlling
Concept, process, Requirement for Adequate control , Budgetory Control , Non-Budgetory Control .

Business Process Re-engineering
Concept , Process, Redesign, BPR experiences in Indian Industry .

Total Quality Management(TQM)
Concept , Systems model of Quality, Deming's approach, TQM as a business Strategy .

Knowledge Management (KM)
What , why, how, of Knowledge Management , KM process , approach, strategies,
tools.

E-commerce
Ideology, methodology, classification by application /nature of transactions , Driving Forces of EC, Impact
of EC, Scope 

Functional area of Management
Concept, objectives, scope and principle of Marketing Management, Production
Management, HRM , Finance, Material management

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Eligibility

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