Duration: 1 YEAR

Course Syllabus

Course Title: Retail Management (Skill Development)

Course Duration: 1 Year (Part-Time)

Course Objectives:

  1. To provide students with a comprehensive understanding of retail management principles and practices.
  2. To equip students with the skills necessary to excel in various roles within the retail industry.
  3. To prepare students for self-employment opportunities in retail entrepreneurship.

Course Overview:

Semester I:

Module 1: Principles and Practices of Management

  • Introduction to management principles.
  • Planning, organizing, delegation, decentralization, coordination, and control.

Module 2: Introduction to Retailing

  • Understanding the concept of retailing.
  • Retail strategy and merchandising.
  • Various retail formats.

Module 3: Consumer Buying Behavior

  • Exploring consumer behavior.
  • Factors influencing buying decisions.
  • The consumer decision-making process.

Module 4: Service Marketing

  • Introduction to services and their unique characteristics.
  • Understanding consumer behavior in the context of services.
  • Managing customer perception of services.

Module 5: Marketing and Sales Management

  • An overview of marketing concepts.
  • Product management, pricing, promotion, and sales training.

Semester II:

Module 1: Marketing Management

  • Marketing concepts and tasks.
  • Market segmentation, targeting, and differentiation strategies.
  • Pricing strategies and product life cycle management.
  • Branding and packaging.

Module 2: Management Information System

  • Principles of information systems.
  • Statistical analysis for business.
  • Business processes, ERP, and analytics.
  • Information systems analysis and technology.

Module 3: Supply Chain Management

  • Introduction to supply chain management.
  • Forecasting and inventory management.
  • Collaborative planning and supply chain coordination.

Module 4: Retail Marketing II

  • Retail environment and the global market.
  • Retail market analysis and trends.

Module 5: Retail Planning

  • Retail planning strategies.
  • Customer relationship marketing.
  • Financial management in retail.
  • Consumer protection and ethical considerations.

Course Teaching Methodology:

  1. Interactive Classes: Theoretical explanations and discussions of retail management concepts.
  2. Case Studies: Analyzing real-world retail scenarios and problem-solving.
  3. Group Projects: Collaborative learning and practical application of concepts.
  4. Industry Insights: Guest lectures from retail industry experts.
  5. Retail Visits: Visiting retail outlets to gain practical exposure.
  6. Assignments: Applying knowledge to solve retail management challenges.

Importance for Learner in Career Growth and Self-Employment:

  • Proficiency in retail management opens opportunities for self-employment as a retail entrepreneur or consultant.
  • Enhances employability in various retail roles, including store management, merchandising, and marketing.
  • Equips students with skills to effectively manage and operate retail businesses.
  • Offers a practical path to entrepreneurship in the retail industry.

Note: The course content can be customized based on specific learner requirements or location, ensuring it remains adaptable to the needs of the students and the evolving retail industry standards. Students will benefit from practical exposure during retail visits and industry insights from experts.

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