DIPLOMA IN RETAIL MANAGEMENT

Duration: 1 YEAR

Course Syllabus

SEMESTER I

  • Principles and practices of Management
    • Introduction
    • Planning
    • Organizing
    • Delegation & Decentralization
    • Coordination and Control
  • INTRODUCTION TO RETAILING
    • Retailing
    • Retail Strategy
    • Merchandising
    • Retail Formats
  • CONSUMER BUYING BEHAVIOUR
    • Introduction
    • Personality
    • Reference Groups
    • Consumer Decision Process
  • SERVICE MARKETING
    • Introduction to services
    • Consumer behavior in services
    • Customer perception of services
  • MARKETING & SALES MANAGEMENT
    • Introduction
    • Product
    • Pricing & Promotion 
    • Sales Management
    • Sales Training

SEMESTER II
  • Marketing Management
    • Marketing Concepts and Tasks, Defining and delivering customer value and satisfaction
    • Buyer Behavior, Market Segmentation and Targeting, Positioning and differentiation strategies,
    • Product life cycle strategies, New product development, Product Mix and Product line decisions, Branding and Packaging, Price setting - objectives, factors and methods, Price adapting policies,
    • Initiating and responding to price changes.
    • Marketing channel system
  • MANAGEMENT INFORMATION SYSTEM
    • Introduction
    • Principles of Information Systems
    • Statistical Analysis for Business
    • Business Processes, ERP, and Analytics
    • Information Systems Analysis
    • Information Systems Technology
  • SUPPLY CHAIN MANAGEMENT
    • Introduction
    • Forecasting
    • Inventory Management
    • Collaborative Planning
  • RETAIL MARKETING II
    • Introduction
    • Retail Environment
    • Retail Market
    • Global Market
  • RETAIL PLANNING
    • Planning
    • Customer Relationship Marketing
    • Financial Management
    • Consumer Protection


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Eligibility

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