Marketing Concepts and Tasks, Defining and delivering customer value and satisfaction
Buyer Behavior, Market Segmentation and Targeting, Positioning and differentiation strategies,
Product life cycle strategies, New product development, Product Mix and Product line decisions, Branding and Packaging, Price setting - objectives, factors and methods, Price adapting policies,
Initiating and responding to price changes.
Marketing channel system
MANAGEMENT INFORMATION SYSTEM
Introduction
Principles of Information Systems
Statistical Analysis for Business
Business Processes, ERP, and Analytics
Information Systems Analysis
Information Systems Technology
SUPPLY CHAIN MANAGEMENT
Introduction
Forecasting
Inventory Management
Collaborative Planning
RETAIL MARKETING II
Introduction
Retail Environment
Retail Market
Global Market
RETAIL PLANNING
Planning
Customer Relationship Marketing
Financial Management
Consumer Protection
SEMESTER I
Principles and practices of Management
Introduction
Planning
Organizing
Delegation & Decentralization
Coordination and Control
INTRODUCTION TO RETAILING
Retailing
Retail Strategy
Merchandising
Retail Formats
CONSUMER BUYING BEHAVIOUR
Introduction
Personality
Reference Groups
Consumer Decision Process
SERVICE MARKETING
Introduction to services
Consumer behavior in services
Customer perception of services
MARKETING & SALES MANAGEMENT
Introduction
Product
Pricing & Promotion
Sales Management
Sales Training
SEMESTER II
Marketing Management
Marketing Concepts and Tasks, Defining and delivering customer value and satisfaction
Buyer Behavior, Market Segmentation and Targeting, Positioning and differentiation strategies,
Product life cycle strategies, New product development, Product Mix and Product line decisions, Branding and Packaging, Price setting - objectives, factors and methods, Price adapting policies,
