Course Title: Digital Marketing Course for Self-Employment
Course Duration: 12 months (Part-Time)
Course Overview: The Digital Marketing Course for Self-Employment is designed to equip students with essential skills and knowledge needed to pursue a career in digital marketing or start their own digital marketing business. The course covers a broad range of topics, including branding, website planning, content marketing, SEO, social media marketing, email marketing, online reputation management, and more.
Course Objectives:
To provide students with a comprehensive understanding of digital marketing principles and practices
To equip students with skills and knowledge to develop and execute effective digital marketing strategies
To provide students with hands-on experience using digital marketing tools and platforms
To enable students to develop a digital marketing portfolio that showcases their skills and knowledge
To prepare students for self-employment and entrepreneurship in digital marketing
Course Teaching Methodology: The course will be taught through a combination of lectures, practical exercises, case studies, and real-world projects. The course will be delivered through online learning platforms, including video lectures, webinars, and virtual classrooms. Students will have access to a dedicated mentor and a community of learners to support their learning and development throughout the course.
Importance for Learners in Career Growth and Self-Employment: The Digital Marketing Course for Self-Employment is designed to equip students with skills and knowledge needed to pursue a career in digital marketing or start their own digital marketing business. The course provides a pathway for learners to acquire practical skills and knowledge that are in high demand in today's digital economy. The course will enable learners to become self-employed and start their own digital marketing business, providing them with financial independence and career growth opportunities.
Syllabus:
Module 1: Marketing Branding Fundamentals
Introduction to branding
Branding strategy
Branding elements
Brand positioning
Module 2: Website Planning & WordPress
Website planning
WordPress basics
WordPress themes and plugins
Website optimization
Module 3: Content Marketing
Introduction to content marketing
Content strategy
Content creation
Content promotion
Module 4: Keyword Research
Keyword research basics
Keyword research tools
Keyword analysis
Module 5: Search Engine Optimization(SEO)
Introduction to SEO
On-page optimization
Off-page optimization
Technical SEO
Module 6: Google Web Master
Introduction to Google Webmaster
Webmaster tools
Search console
Module 7: Google my business
Introduction to Google My Business
Setting up Google My Business
Optimizing Google My Business
Module 8: Google Tag Manager
Introduction to Google Tag Manager
Tag manager basics
Setting up tag manager
Module 9: Google Ads-SEM
Introduction to Google Ads
Setting up Google Ads
Keyword research for Ads
Ad creation
Module 10: Google Ads-AdWords-Inter
Introduction to AdWords
Display advertising
Video advertising
Shopping ads
Module 11: Display Marketing
Introduction to Display Marketing
Display Marketing tools
Ad creation
Module 12: Media Buying & Selling
Introduction to Media Buying
Media Buying tools
Media Selling
Module 13: Remarketing & Conversion
Introduction to Remarketing
Remarketing strategy
Conversion optimization
Module 14: My Client Center
Introduction to My Client Center
Setting up My Client Center
Client management
Module 15: Bing Ad Center
Introduction to Bing Ad Center
Setting up Bing Ad Center
Keyword research for Bing Ads
Module 16: Mobile Marketing
Introduction to Mobile Marketing
Mobile marketing tools
Course Title: Digital Marketing Course for Self-Employment
Course Duration: 12 months (Part-Time)
Course Overview: The Digital Marketing Course for Self-Employment is designed to equip students with essential skills and knowledge needed to pursue a career in digital marketing or start their own digital marketing business. The course covers a broad range of topics, including branding, website planning, content marketing, SEO, social media marketing, email marketing, online reputation management, and more.
Course Objectives:
To provide students with a comprehensive understanding of digital marketing principles and practices
To equip students with skills and knowledge to develop and execute effective digital marketing strategies
To provide students with hands-on experience using digital marketing tools and platforms
To enable students to develop a digital marketing portfolio that showcases their skills and knowledge
To prepare students for self-employment and entrepreneurship in digital marketing
Course Teaching Methodology: The course will be taught through a combination of lectures, practical exercises, case studies, and real-world projects. The course will be delivered through online learning platforms, including video lectures, webinars, and virtual classrooms. Students will have access to a dedicated mentor and a community of learners to support their learning and development throughout the course.
Importance for Learners in Career Growth and Self-Employment: The Digital Marketing Course for Self-Employment is designed to equip students with skills and knowledge needed to pursue a career in digital marketing or start their own digital marketing business. The course provides a pathway for learners to acquire practical skills and knowledge that are in high demand in today's digital economy. The course will enable learners to become self-employed and start their own digital marketing business, providing them with financial independence and career growth opportunities.
