Duration: 3 MONTHS

Course Syllabus

Course Title: Corporate Communication

Course Duration: 3 Months

Course Overview: The course aims to develop the students' understanding of the principles and practices of corporate communication and its role in organizational success. It will provide a comprehensive overview of corporate communication concepts and techniques, including public relations, media relations, employee communication, crisis communication, and emerging technologies.

Course Objectives: By the end of the course, the students should be able to:

  1. Define the scope and relevance of corporate communication in the business environment
  2. Identify the key concepts and principles of corporate communication
  3. Evaluate the ethical and legal considerations in corporate communication
  4. Understand the role of public relations in corporate communication
  5. Analyze the functions of corporate communication and public relations
  6. Identify the different types of media and how they are used in corporate communication
  7. Create effective communication strategies for different stakeholders, including employees, media, and customers
  8. Understand the importance of crisis communication and develop a crisis communication plan
  9. Identify the emerging technologies in corporate communication and their impact on business

Teaching Methodology: The course will use a combination of lectures, case studies, group discussions, and practical exercises to facilitate learning. Students will be required to participate actively in class discussions and group activities.

Course Contents: Week 1-2: Introduction to Corporate Communication

  • Foundation of Corporate Communication
  • Corporate Communication: Scope and Relevance
  • Keys concept in Corporate Communication
  • Ethics and Law in Corporate Communication

Week 3-4: Public Relations and Media Relations

  • Understanding Public Relations
  • Fundamental of Public Relations
  • Emergence of Public Relations
  • Public Relations Environment
  • Theories used in Public Relations
  • Media Relations

Week 5-6: Employee Communication and Crisis Communication

  • Functions of Corporate Communication and Public Relations
  • Employee Communication
  • Crisis Communication

Week 7-8: Financial Communication and Emerging Technologies

  • Financial Communication
  • Emerging Technology in Corporate Communication and Public Relations
  • Contribution of Technology to Corporate Communication
  • Information Technology in Corporate Communication
  • Corporate Blogging

Week 9-10: Practical Exercises and Case Studies

  • Creating effective communication strategies for different stakeholders
  • Developing a crisis communication plan
  • Case studies and group discussions

Week 11-12: Final Project

  • Students will be required to work on a final project that involves the development of a corporate communication plan for a hypothetical organization.

Importance for Learner in Career Growth and Self-Employment: The course is designed to equip the students with the skills and knowledge required for a career in corporate communication. The course will also be useful for entrepreneurs who want to develop effective communication strategies for their businesses.

Note: The course content can be modified based on the requirements of learners or location.

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