CERTIFICATE IN RETAIL MARKETING

Duration: 3 MONTHS

Course Syllabus

  • Introduction to Retailing
  • Retail Marketing Environment
  • The Retail Marketing Segmentation
  • Store Location and Layout
  • Retail Marketing Strategies
  • Store Location and Layout
  • Retail Merchandising
  • Private Branding in Retail
  • Integrated Marketing Communication in Retail
  • Retail Pricing
  • Customer Relationship Management in Retailing
  • International Retailing
  • E-Tailing
  • Rural Retailing

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Eligibility

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