CERTIFICATE IN BUSINESS COMMUNICATION

Duration: 3 MONTHS

Course Syllabus

 Introduction to Communication

  • Meaning and Definition - Process - Functions - Objectives - Importance - Essentials of good communication - Communication barriers - Overcoming communication barriers
Types of Communication
  • Written - Oral - Face-to-face - Silence - Merits and limitations of each type
Business Letters
  • Need and functions of business letters - Planning & layout of business letter - Kinds of businessletters - Essentials of effective correspondence -
Drafting of business letters
  • Enquiries and replies - Placing and fulfilling orders - Complaints and follow-up - Sales letters - Circular letters - Application for employment and resume - Report writing - Notices, Agenda and Minutes of the Meetings - Memos
Oral Communication
  • Meaning, nature and scope - Principles of effective oral communication - Techniques of effective speech - Media of oral communication (Face-to-face conversation - Teleconferences - Press Conference – Demonstration - Radio Recording - Dictaphone – Meetings - Rumor -Demonstration and Dramatisation - Public address system - Grapevine - Group Discussion - Oral report - Closed circuit TV). The art of listening - Principles of good listening
Application of Communication Skills
  • Group Decision-Making - Conflict and Negotiations - Presentation and Interviews - Speeches - Customer Care/Customers Relations - Public Relations (Concept, Principles, Do’s and Don’ts etc. to be studied for each type). 

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Eligibility

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