An Introduction to Integrated Marketing Communications The History & Growth of Integrated Marketing Communications Elements & Explanation of the Promotional Mix for Integrated Marketing Communications The Integrated Marketing Communication Planning Process
Integrated Marketing Communication in the Marketing Process Marketing Strategy & Analysis The Target Marketing Process & Positioning Developing the Marketing Planning Program & Advertising & Promotion Establishing Objectives and Budgeting for the Promotional Program
Understanding Consumer Behavior Consumer Behavior Defined The Consumer Decision-Making Process & Factors that Affect the ProcessThe
The Communication Process The Basis of Communication The Elements of the Communication Model Selecting the Appropriate Source, Message & Channel
Evaluation & Testing of Different Media & Sales Promotion Strategies Print Advertising Television Advertising Radio Advertising Digital & Social Media Advertising Consumer-Oriented Sales Promotion Techniques Trade-Oriented Sales Promotion Techniques
An Introduction to Integrated Marketing Communications The History & Growth of Integrated Marketing Communications Elements & Explanation of the Promotional Mix for Integrated Marketing Communications The Integrated Marketing Communication Planning Process
Integrated Marketing Communication in the Marketing Process Marketing Strategy & Analysis The Target Marketing Process & Positioning Developing the Marketing Planning Program & Advertising & Promotion Establishing Objectives and Budgeting for the Promotional Program
Understanding Consumer Behavior Consumer Behavior Defined The Consumer Decision-Making Process & Factors that Affect the ProcessThe
The Communication Process The Basis of Communication The Elements of the Communication Model Selecting the Appropriate Source, Message & Channel
Evaluation & Testing of Different Media & Sales Promotion Strategies Print Advertising Television Advertising Radio Advertising Digital & Social Media Advertising Consumer-Oriented Sales Promotion Techniques Trade-Oriented Sales Promotion Techniques
