CERTIFICATE IN ADVERTISING AND SALES PROMOTION

Duration: 3 MONTHS

Course Syllabus

An Introduction to Integrated Marketing Communications
The History & Growth of Integrated Marketing Communications
Elements & Explanation of the Promotional Mix for Integrated Marketing Communications
The Integrated Marketing Communication Planning Process

Integrated Marketing Communication in the Marketing Process
Marketing Strategy & Analysis
The Target Marketing Process & Positioning
Developing the Marketing Planning Program & Advertising & Promotion
Establishing Objectives and Budgeting for the Promotional Program

Understanding Consumer Behavior
Consumer Behavior Defined
The Consumer Decision-Making Process & Factors that Affect the ProcessThe

The Communication Process
The Basis of Communication
The Elements of the Communication Model
Selecting the Appropriate Source, Message & Channel

Evaluation & Testing of Different Media & Sales Promotion Strategies
Print Advertising
Television Advertising
Radio Advertising
Digital & Social Media Advertising
Consumer-Oriented Sales Promotion Techniques
Trade-Oriented Sales Promotion Techniques

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Eligibility

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